Business Brunch Team

AI-generated

Data Management

Hyper-Personalisation

Our business brunch: How to create real-time customer experiences tailored by AI?

Together with Ab Initio, the provider of platforms for complex data processing, we invite you to a Business Brunch. It will take place on November 20, 2025, from 10 AM to approx. 12:30 PM at the DEVnet Meeting Office in Frankfurt.

The question that we will explore together: How do you achieve true hyper-personalisation – beyond the buzzwords and technological promises?

Hyper-personalisation goes beyond the limits of traditional personalisation by leveraging data-driven real-time interaction and AI to engage with each customer individually. Despite AI, data abundance, and digitalization, this remains a major challenge for most companies, leading many projects to fail.

Which main aspects lead to failure:

  • Poor data quality
  • Lack of infrastructure
  • Lack of alignment between strategy and implementation

In a joint presentation by Andreas Becks, Florian Reithinger, Josef Dukarevic, and Niklas Mayr, you will learn more about the key factors:

  • The key features that lead to success or failure
  • Why data and governance form the foundation for trust and scalability
  • How to create real added value through clear KPIs and measurable business impact

Following the presentations, we will enjoy a brunch with time for personal networking, questions for our experts, and inspiring conversations with industry peers.